Digital Marketing Bootcamp for service businesses

Technology

Published on 10/16/2022

The landscape for marketing service businesses has changed tremendously in the past few years, chiefly due to the rise of the internet, and more recently mobile devices. This means that in order to remain competitive and be successful in your market you need to understand how today’s consumers behave and how to meet them at the point of their needs.

This course would be virtual but extremely practical as you would be implementing every single thing you learn daily. One day class two days for real-life practice. No slides all practical.

Through real-world case studies, trainees will gain an understanding of the features and use cases of various digital marketing channels and learn how each of them can be integrated into their businesses.

Trainees will also be exposed to digital marketing analytics, and be introduced to Google Analytics. Through an understanding of the platform, trainees will be able to evaluate the performance of their digital marketing efforts.

Furthermore, trainees will also be given access to a toolkit of templates, checklists, and guides to assist in their learning process. The toolkit of resources can be used to reinforce what they have learned in the course, and it may also be used as an actionable toolkit to help shape their own digital marketing campaigns.

Cohort 1 starts November 1st, 2022…..

Application closing 30th of October, 2022

Prerequisite

Your computer or smartphone and an internet connection. No other equipment is required.
Hunger to learn and achieve success. Willingness to apply the knowledge you learn.

Course Module:

1. How to implement digital marketing

2. Competitive analysis

3. Website planning and processing.

How to create landing pages, standard websites.

4. Search Engine Optimization (SEO)

5. Search Engine Marketing - How to create and monitor effective Google ads campaign

6. Social media marketing -

How to create and monitor effective Instagram ads, Facebook ads.

7. How to create ads copy and ads creatives.

Email marketing, video editing and marketing. And lots more.

Cost: #40,000 naira