Pest control used to be a very word-of-mouth industry when it came to getting new customers.

The Internet has changed that over the past few years. Now, people go to Google first and search for phrases like Bedbug Control in Lagos ” instead of asking friends and family for a recommendation

Every industry has its challenges. Pest control companies have to embrace modern technology, stay up to date on new standards, and also surge ahead of the competition. Marketing has become an integral part of becoming noticed, driving traffic, attaining conversions, and growing the bottom line. 

The needs of consumers have changed totally. Most people search for local businesses online using either a computer or a mobile device. Not investing in digital marketing can cost pest control /cleaning companies significantly.

They can fall behind the competition and lose the option of gaining potential clients. Not to mention, social media and digital marketing are all great ways to increase your brand’s awareness.

It's now a necessity to stand in the industry and a key requirement to close more deals and close the day with some cool cash. The question now is how to start and keep winning every day.

Here are some key digital marketing steps you need to cultivate now:

1.   Social Media Marketing:

Build up specific content according to your target audience's needs preferably creating a content calendar for consistency, which increases your exposure and engagement. But first, get your customer personas ready then set a strategy that unifies your social media activities, playing into the strengths of each channel for optimal returns

2.  Search Engine Optimization:

Implement a conversion-focused SEO campaign with a marketing agency for pest control. Leverage comprehensive keyword research, competitor analysis, and industry review in crafting web content that attracts lucrative leads, get a professional that can increase your search engine rankings so where your target audience quickly finds you

3.   Webdesign and Development:

The goal of any professional website is to convert your visitors into customers, simple way to achieve that is to wow your visitors with a professional-looking, value-adding website produced by an expert. Own a professional website representing your brand and speaking your customers' language.

4.    Email Marketing:

Some consider “customer retention” emails a waste of time. But here’s the truth: If you’re not utilizing email marketing, you are missing out on huge opportunities.       

   Here are quick steps to help you get up and running; Start collecting email addresses, (a good website should have a lead magnet), Send the right people the right message at the right time, and send a personal message builds direct interaction with your clients e.g  

Dear Tunde,

“You’re due for a mosquito service! As a returning customer, we are going to offer you an additional 10% off your next service. Call us today!”

   5.         Pay per click (Advertising): 

The market is inundated with pest control companies, so most people start their search for a credible company online. Most would-be customers find it easier to find service providers online for their particular geographic location. 

Regardless of how established or experienced, your pest service business is, you cannot claim company success if new customers are not calling your company for assistance. Why isn’t the phone ringing? Maybe your company is hard to spot in the highly competitive online marketplace. At Shofu B Solutions Ltd, we invest in strategic online marketing techniques to effectively put your pest control services in front of people seeking similar businesses.

We want the people who need the services of a local pest control company to find your business first when carrying out an online search.